The most common question about an agent that emails brands for you is the obvious one: what is it saying? Fair. Your name is on it.
So here is the whole shape of it, with nothing rounded off.
The sender is you
The email comes from your address, signed with your legal name and your mailing address. Not ours. That is not a branding choice — anti-spam law requires the sender of a commercial message to identify themselves and give a working way to unsubscribe, and the sender here is you, pitching your own work. Rep AI is the thing that wrote the draft and pressed send after you approved it.
Practically, it also means a brand replying to the pitch replies to you. The thread is yours. If you turn Rep AI off tomorrow, the relationship does not live in a system you no longer have.
What is in the pitch
Four things, and they are the four things a brand manager needs in order to answer:
- Who you are and what you make — your niche, in your own voice notes.
- Reach they can check, taken from Instagram's own reporting rather than typed
in by you.
- What you are proposing, concretely. A post, not "a collaboration".
- What it costs.
That last one is the part most creators leave out, and leaving it out is what turns a pitch into three weeks of email. A number in the first message means the reply is either yes, no, or a counter — all three of which are progress.
What is not in it
No invented statistics. No claim about your audience that did not come from a reading Rep AI actually took. Nothing about brands you have worked with unless you put it there.
There is a plainer reason for this than integrity, though integrity is enough: a brand manager who catches one inflated number stops reading the rest, and they have no way to tell whether you inflated it or a tool did it on your behalf.
Who gets one, and how often
You pick the categories — sports nutrition, apparel, recovery, wearables. Then you add a never-list: a brand you already work with, a direct competitor of a current sponsor, anyone you would rather not be seen with. The never-list wins over every other rule in the system.
Sends are capped per day and spread on a schedule, so your name does not turn up in forty inboxes on a Tuesday morning. That cap is not a performance setting. Forty simultaneous pitches from one creator is a pattern that gets a sending domain flagged, and the domain sending your pitches is the one asset here you cannot quickly replace.
When someone replies
Rep AI reads the reply, works out where the number sits against your floor, and does one of two things.
Above your floor, it comes to you as an offer to approve. Below it, Rep AI counters first and brings you whatever comes back.
Either way it stops at you. Rep AI does not accept on your behalf — there is no setting for it, in either direction. Every offer arrives with the full email thread attached, so you can read how the conversation got to that number before you agree to it.
The part worth repeating
You approve every send and every deal. The agent's job is to do the forty tedious things between "I should pitch someone" and "there is an offer on the table", not to make the decision at the end of them.