How it works

Setting up

1. Redeem your invite

Rep AI is invite-only. Create an account with your email, then enter the code that came with your invite. Without a code you have a login but no workspace — the code is what creates it.

2. Connect Instagram

You need an Instagram professional account — Creator or Business. A personal account cannot report its own reach, so Rep AI cannot prove anything to a brand on your behalf. You can switch in the Instagram app under Settings → Account type and tools, and it is free.

Rep AI uses Instagram’s own login, so you authorise it on Instagram’s screen and never give us your Instagram password. You do not need a Facebook Page. Exactly what we read is listed in the privacy policy.

3. Set your floor

The least you will accept for a post. This is the number Rep AI defends — below it, it counters instead of accepting, every time. Set it slightly higher than the figure you would grudgingly say yes to; you can always approve something under it yourself.

4. Pick your categories, and your never-list

Choose the kinds of brands you want pitched — sports nutrition, apparel, recovery, wearables, and so on. Then add anyone you never want contacted: a brand you already work with, a direct competitor of a current sponsor, or a company you would rather not be seen with. The never-list wins over everything else.

The daily loop

Rep AI pitches on a schedule with a daily cap, so your name does not turn up in forty inboxes on a Tuesday. When a brand replies, it reads the reply and works out where the number sits against your floor.

• Above your floor — it comes to you as an offer to approve.
• Below your floor — Rep AI counters first, then brings you whatever comes back.
• Either way, you decide. Approve, decline, or counter with your own number. Rep AI never accepts on your behalf.

Every offer carries the whole email thread, so you can see how the conversation got to that number before you commit to it.

After you approve

The deal moves to content. Rep AI drafts a script — hook, body, call to action — in the style you picked, with the advertising disclosure written in and your link attached. Edit it, or throw it away and write your own. Check the disclosure survives your edit; that part is legally yours.

Once it is live, Rep AI measures the post at three moments:

• +1 day — the spike, which is what most brands ask about.
• +1 week — the real reach, once the algorithm has finished with it.
• +1 month — the long tail, and the number that gets you booked again.

Each reading is frozen at the moment it is taken and never rewritten, so the receipt you send a brand next year says the same thing it said the day you sent it. Those snapshots are kept indefinitely — see the privacy policy for why, and how to delete them.

A window that passes without being measured is shown as unmeasured, not as zero. Instagram will not serve those numbers retroactively, so a missed window stays missed — better that you know than that you quote a zero to a brand.

The switches

Each agent has its own switch, and they run in order. Turning one off starves everything downstream of it, which is deliberate — it is how you stop Rep AI without emailing anyone.

• Sponsor Finder — On, Rep AI keeps hunting and filling your approval queue. Off, the queue stops refilling — anything already in it stays where it is.
• Outreach — Off stops new pitches. Conversations already running still get answered — a brand that replied and then heard nothing is worse than one you never contacted.
• Negotiator — Off, replies still land and you still see every offer. Rep AI just stops drafting and countering for you.
• Content — Off, won deals still show up here to post. Rep AI just stops writing the draft for you.
• Analyze — Measurement stays on. A window that closes unmeasured cannot be measured later, and the receipt is what gets a brand to book you again.

What is not finished

Rep AI is early and this section will shrink. As of the date at the top of this page:

• Instagram connection is going through Meta’s app review. Until it is approved, connecting is limited to accounts we have registered with the app directly. If yours is not one of them, we will say so at onboarding rather than failing quietly.
• Some analytics windows arrive by hand while that review is outstanding. Anything entered manually is labelled as such — it is never presented as a live reading.
• There is no billing. Access is free during the invite-only period.

Getting help

hello@repaiagent.com. A person reads it.