Rep AI asks you for one number before it will pitch anyone. It is the most consequential setting in the product, and it is worth understanding what it does before you type something into it.
The floor is a walk-away, not a wish
Your floor is the least you will accept for a post. Below it, Rep AI counters instead of accepting — every time, without asking you first, because that is the entire job you gave it.
The failure mode is entering your dream rate. A floor set at a number you have never been paid does not get you that number; it gets you an agent that counters everything and closes nothing, and you find out slowly.
The other failure mode is entering the number you would grudgingly say yes to at 11pm. Set it slightly above that. You can always approve something under your floor yourself — that door is open, and it is open specifically so that the floor can be honest.
Three numbers, not one
The floor is the one that matters, but there are two others and they do different work.
- Floor — the walk-away. Rep AI never accepts below it.
- Flex — how far under the floor Rep may settle when everything else
about the deal is right. Leave it at zero and the floor is absolute.
- Target — your rate card. What Rep AI asks for. Unset, it asks at your
floor.
That third one is where most of the money is, and it is the one creators skip. An agent that opens at your floor has told the brand your floor. There is nowhere to go from there except down, and a brand manager whose job includes negotiating will notice that the first number and the last number are the same.
Set a target above your floor and the gap between them is the only room the conversation has to move in. You decide how much room that is.
What it looks like in a thread
A brand comes back under your floor. Rep AI counters — not with an argument, with a number and the reason it is that number. Whatever comes back next lands in your queue with the whole thread attached.
You then do one of three things: approve, decline, or counter with your own number. The third option exists because you know things about this brand that the agent does not, and there is no version of this product where that stops being true.
Change it whenever
The floor is not a commitment. Raise it after a good month, drop it for a category you want to break into, and the change applies to the next conversation rather than the ones already open.
What you should not do is set it and never look at it again. The number that was right when you had a third of the audience is a number you are now defending against yourself.